vibe + challenge discovery

Outcome

The team finds and commits to motivating, impactful challenge(s) that can be solved with the aid of design.

Key result examples

* 3 tailored discovery workshops
* 4.5/5 priority relevance score
* plan the next 1-5 steps

→ “Ways to deliver”

benefits

AI can suggest top design approaches in a second. Finding information is easy – knowing how to apply it less so.

Discovering priorities and prepping the team’s enthusiasm is vital. When people agree and feel excited about the challenge, selected design tactics have a greater chance for effective ROI.

Approaches

A relevant, efficient mix of e.g.

  • Observing, mingling, building rapport

  • Deep-dive exercises; Reverse interview™, HMW

  • Direct and kind talks with executives

  • Coaching individuals in 1:1s

  • Uniting whole team behind the same goal/OKR

  • Effective updates about ongoing progress

  • Relevance and motivation surveys

  • Documenting findings and onboarding blindspots to ease future collaboration

“Finding the right problem is 80% of the solution. It’s often hard to know with certainty which root cause or hidden challenge team should prioritise. That’s okay.

Calm and efficient discovery can lead to stronger buy-in from the people involved and prevent from wasting resourcers.”

Valeria Gasik, Will & Way
Discovered an opportunity through informal ELI5-chat, that lead to designing a multi-million valued, 4.8/5 -rated FinTech business with 12’000 paying clients. Case study.

How does this work?

The “vibe & challenge” discovery is a mix of deep-dive, in-team, on-site activities that focuses on problem-opportunity space.

Consolidation

Summing up and communicating findings, openly and often, to make sure everyone is on the same page.

Prioritizing & Planning

Using suitable methods, we’ll find an agreement on key things to solve next and optional ways to do it.

Merging with the team

Talking, observing, and discovering things with a perceptive and fresh perspective.

Facilitation

Digging deeper with relevant research approaches and facilitation. Some teams benefit from structure; others prefer more informal approach.